Apple Pay Projection

Project Description

We introduced Apple Pay to Alberta (and vice versa) through a 10-minute video on the biggest canvas we could find: ATB’s downtown Edmonton 80m x 30m office tower HQ. The building came to 4K life using 16 projectors pushing 80,000 lumens of ATB’s love for Alberta. The animation was produced in collaboration with Production World and our in-house team.


My Role

Art direction
Story & Theme Boards
Animation (Blender/AfterEffects)


Project Details

  • ClientATB
  • Year2017